Sony Xperia Z, the water resistant phone was announced by Sony during the CES 2013, the first big Android launch of 2013.

The Sony Xperia Z, full HD flagship phone impressed the Android world with it’s appealing looks, water and dust resistance, powerful quad-core processor and an excellent camera. The device is already available to pre-order and available in some part of the world.


Now a T-Mobile store at Prague found a unique way to launch the device and advertise its waterproof ability — posing wet swimsuit models under the shower with an Xperia Z.

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Undoubtedly this kind of advertisements help to highlight the virtues of water resistant ability of the Xperia Z. Even though Xperia Z is an amazing phone by its own but this kind of marketing strategies surely can’t hurt.

More images…

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And a male model too…

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Impressive crowd…
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How do you find the whole action? Do you like the idea? Share your views in the comments.

Via xperia z

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